Create twelve culturally relevant stories that remain distinct month to month while reading as one visual family.
Brand Design Lead · Hong Kong
07 / Gold Peak
GP Batteries 2025 Lunar Calendar
2025
Creative Direction · Illustration System
Project in brief
A twelve-month illustration system rooted in the solar terms.
A twelve-month illustration system translating Chinese solar terms and festivals into warm, contemporary scenes for GP Batteries’ B2B calendar.
Co-developed the narrative framework with Kit Chan, then led the illustration system, colour direction, composition and final consistency.
The Creative Idea
GP Batteries’ 2025 B2B calendar needed twelve monthly stories that felt culturally familiar without becoming formal or ceremonial.
Kit Chan and I co-developed a narrative framework that translated Chinese solar terms and festivals into contemporary homes, parks and shared spaces. I then led the illustration system, colour direction, composition and final consistency.
Localising Tradition
Lunar New Year, Dragon Boat Festival, Mid-Autumn Festival and Winter Solstice were reframed as relatable modern moments.
A warm, high-chroma palette connects the twelve scenes. The 2025 snake character is friendly rather than decorative or threatening, and each composition uses one clear focal action so the illustration remains legible beside the calendar information.
2025 snake-character and concept sketch.
Building the 12-Month System
Story & Composition
Each month began with a locked story beat, character position and visual hierarchy. This made the key action clear before detailed scene building began.
Twelve-month storyboard grid and scene plan.
Structured AI Support
Structured GenAI workflows supported background spaces, perspective details and secondary objects. The generated material followed the approved composition rather than determining it.
Grayscale intermediate illustration.
Colour-development intermediate.
Manual Consistency
I manually rebuilt shapes, line weight, facial details, colour balance and small objects so all twelve images felt intentionally drawn as one family.
AI output remained working material. The finished consistency came from editorial selection and hands-on illustration refinement.
Manually refined final monthly illustration.
Overview of the twelve-month calendar layout / final illustration set.
Result
The calendar turns a broad cultural theme into a coherent, practical illustration system. Shared authorship is clear: the narrative framework was collaborative, while my ownership centred on the visual language and final consistency.
The result is twelve distinct monthly scenes that still read as one object, one character world and one brand experience.